Tech brands as publishers
Mutesa Sithole Content Marketing Manager @mutesas / @mynewsdesk_uk #adtech_london
Communicators need to react, fast
Contents
bit.ly/MNDAdTech
What's a brand newsroom?
Brand Newsroom
and why does it matter?
and according to a top tech journo...
Online Newsroom
That's where we fit in
After a decade of experience developing newsrooms
What's the story?
40% provided content aimed at audiences other than journalists
Tip #1 : get clued up on Influencer Relations
40% did not appear on Google for their brand name and news
Tip #2: make sure your newsroom & content are discoverable!
Just 28% offered a video library & 60% of newsrooms didn't offer hi-res images
#Tip 3: Make it easy to access & share videos & other assets
The best newsrooms weren’t necessarily owned by those with the biggest budgets...
Tip #4: Think like a startup
50% of wearable tech companies provided global & regional newsrooms
Tip#5: Glocalise
5 takeaways...
Keep in touch!
Thank you for reading Tech brands as publishers
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