Publish your content and syndicate to your channels
Below you'll find our video tutorial on how to start publishing your content
To get started lick on "Publish new" to publish new content.
Publish in this category if your primary target group is journalists.
Publication date At the top right, you can schedule your content for a specific time and date. You can backdate content as well as schedule it for the future.
Resource links Here you can insert the external links that you want to highlight, such as articles that strengthen your messages, links to other website, social networks, etc.
Web Image The image you upload here will be shown below the heading and before the body text, and becomes the central image in your press releases. The image will also appear on the front of your newsroom, so make sure it's an engaging one!
Uploading landscape images fits best in the newsroom, as the ratio should be 4:3, and image should be at least 700 pixels wide (we actually recommend over 1,000 if possible!). If you are uploading a portrait image you may want to consider cropping the image using our crop tool before you publish, or there will be white space on either side of your image.
Company description as a boilerplate text This is a company description that automatically comes with all press releases (see point 1.2 newsroom settings
> Company Description as a boiler plate text).
Categorization You can preset these categories in the newsroom settings (see 1.2 Newsroom settings > Categorization). You can also add and remove categories to suit the specific press release. For example, if you are announcing a new customer in the fashion industry, you can add fashion, even if your standard industry is IT.
Heading, summary & body text Insert the heading and body text. If you are connecting the content to twitter, keep the heading under 140 characters. Copy and paste the first few sentences from your body text into the summary in order to ensure the content is indexed by search engines.
Attached files If you want to attach the original press release, you can do this on the right by attaching a PDF or Word document.
Tags Tags can be seen as folders to categorize types of material so that visitors in the newsroom can easily navigate through the tag words. Use 3-7 tags per piece of content and make sure the words you use to tag are also within the body of the text. Click on the tags with a star next to the word in order to add them to a highlighted tag.
Related Material Here you can put together a media kit for your recipients by linking to your content to other published material in your newsroom, e.g. contacts, previous news, press releases and high-resolution images. Relating material makes it easier for recipients to get access to a wider range of materials directly, without having to browse through the newsroom. The average time spent per page on your newsroom will also increase if you add related material. Click on the type of content you want to relate then click “add”. If you want to search for something specific, use the search bar provided.
If you have not already published something you can use the green “create new” shortcut button to relate a high-resolution image or document.
Distribution In addition to publishing press releases to those with subscriptions your chosen categories (See 1.2 Newsroom settings > Categorization), you can also choose to send it out to your own contact lists that have been imported in your network (see 3.0 NETWORK). You select lists by ticking the boxes next to them.
Channels Here you select the external channels that you want the press release to be published in as well. Please note that you must first activate them in Newsroom settings in order to be able to select them. You can also customize your tweet if necessary too (add a hashtag or amend the heading if it’s too long).
2.2 News The form for publishing news and Press Release is the same (see 2.1. Press Release). The only difference is that there is no field for a boilerplate. Publish material as news where the main target groups are not journalists, i.e. small event and events related to your business such as new hires or new partners.
2.3 Blog post Blog Posts tend to be more subjective in nature and are not necessarily considered news but rather opinion pieces. Blog posts could comprise any commentary on your industry, response to news within your industry, even general things you find interesting!
2.4 Events This type of material follows the same publishing form as for News (see 2.2 News) but with some exceptions.
Summary Here you can insert a max of 400 characters description of events.
Date Fill in the start and end dates
Event Type Select a category in the drop-down menu
When you publish an event, we recommend that you publish a press release, image or document and relate the event accordingly. This way your event will be more visible as well as being added to the calendar of the newsroom (See 2.1 Press Releases > Related material).
2.5 Images Here you can upload high-resolution images (at least 300 dpi). The best option is to upload landscape images as they look best in the newsroom, and the ratio should be 4:3. The recommended width is at least 700 pixels (but over 1,000 is best!). Make sure you insert a descriptive heading and text in the summary as these fields guarantee the best search engine optimization.
In order to sort the images in the newsroom for different categories, you can use the highlighted tags that were set up in newsroom settings (see 1.6 Newsroom settings> Tag Management Centre), or individual tags. Each tag will create a folder and all related images to that tag will be grouped together under that tag.
You can also set a license on the images and credit the photographer or source.
2.6 Videos Publish your videos here. We allow most video formats except for : Apple ProRes 4444, Apple Intermediate Codec (icod), Microsoft Screen Capture and Interlaced WVC1 (Windows Media Video 9 Advanced Profile).
Depending on your Internet connection and the file size, it may take some time to upload files. We do not recommend uploading files which are more than 500MB in size as it will take a long time to upload. The videos will appear in high resolution in the newsroom but will only be downloadable in low resolution.
NB: You must have access to the file to upload video clips. If you do not have it, you can publish a press release / news / a blog post and insert the video in the body text using the video’s embed code.
2.7 Document Upload various types of documents here, such as annual reports. Acceptable formats include DOC, PDF, PPT, XLS and RTF. The maximum size is 10 megabytes per document.
2.8 Contacts Here you can add the people that should be visible as contacts in the newsroom. Click on "Publish new" and follow the instructions. All contacts you add will be visible under the link "contacts" in the newsroom. To mark a contact to show on the home page of your newsroom, tick the box “show as press contact in your newsroom”?
2.9 Restoring your content
You can restore your unsaved work if you happen to close a tab or window or leave the page.
When you return to the editor, you will be presented with a pop up box that will ask you if you want to restore your unsaved work or if you want to start with a blank release. If you choose to restore, it will prefill everything you had filled in before you left. From there you can then edit it further or just publish it as it was.
There are some instances where this will not work:
1. If you are browsing with an incognito browser then you will not be able to use this function
2. If you edit a press release in one browser, e.g. Firefox, and then switch browser to e.g. Chrome, the unsaved work will not be transferred as it is tied to a specific browser.
Happy Publishing!