..CX massively impacts on \your story's performance
The team at Facebook launched the new mobile interface to the US market in Feb 2014. It follows the principles I have been sharing.
These advances makes us much less tolerant of inferior content experiences at work.
This also follows the same principles and is a very successful smartphone and tablet based app that you can download for free.
My message here is very simple. Anything PDF based does not render well for mobile so you lose 30 to 50 percent of your reach before you start.
Even if they tell you it does (like Uberflip) the reality is that it doesn't.
Here's a current example of a 'Best Practice' PDF e-book.
The irony is that Marketo are trying to educate us all about how to do lead generation and content marketing best practice.
It's not their fault but a PDF does not do this justice on mobile as no one wants to zoom in and out any more.