..how did storytelling evolve through the ages?
1. It probably started with stories being shared around the campfire in c.500,000 BC
2. Stories moved to cave walls as we developed the ability to record our memories from c.50,000 BC
3. We developed all sorted of ways to help us perform our stories from shadow puppetry in c.50 BC in the East..
..to theatre in the West. Greek theatre dates to 700 BC and later storytellers like Shakespeare became superstars
4. Books evolved from at least 500 BC but were only for royalty due to the cost. They were designed for guided storytelling e.g the Bible
5. After Gutenberg invented free type in 1450 the printing press made books more freely available and we experienced our first information revolution.
6. Soon after this the disposable book or newspaper arrived in 1605 in Antwerp and the concept of Surf & Immerse became more important
7. And from this spawned specialist newspapers now known as magazines. The first was a literary magazine published in 1663. These build on the concept of Surf & Immerse
8. Then thanks to Marconi, from 1895 onwards a new medium of storytelling emerged.. Radio, which encouraged us to use our imagination more
9. Television arrived in 1926 and combined the audial effects of radio with pictures to create performed stories for the masses
10. From 1977 Desktop computers and email started to become widely available
11. PDF was invented a year before the internet to help us create and share visual info by email. These departed from Surf & Immerse storytelling
12. Then in 1991 Tim Berners-Lee invented the internet, which sparked the second information revolution. The concept of search and scroll emerged very soon thereafter
13. Rap music became widespread in the 1990's rising up from the streets as a new (old!) way to share stories
14. Superstars like Seth Godin started to share their stories in a much more open and authentic way. Personal, open, opinionated
15. Facebook was invented in 2004 .. yes, only 11 years ago .. and the rest of the social channels we all know followed
16. Invented in 2005, the YouTube revolution now allows us all to create and share performed content