..about the way we learn to read
This is the way websites work. Search is a very efficient way to find what you are looking for, scroll is an effective way to scan or speed read and bookmarking allows you to store what you discover and come back to review it later in greater depth.
The downside is that this does not allow you to tell your story.
This is how we learn to read. We don't need to be told how to read a book, its intuitive because we learn soon after birth.
As we grow older this method of reading becomes an ingrained habit.
Then fast-forward to reading a newspaper or a magazine as an adult.
Is it any different? Not really.
For example, think about the magazines you read. They all set you up to read features in the same basic way.
There is a big image, a heading and a few words raised up that act as a taster.
We have been conditioned since birth to perceive this layout like a question. Shall I continue Surfing or slow down and Immerse myself in this feature?
It doesn't matter who you are, we have all been evolved to choose when to slow down and which stories to attend.