that work
At BNJ we believe effective demand generation is about crafting conversations that matter — conversations that build brands, generate interest, and deliver leads.
Know Your Audience
Even the greatest story told to the wrong audience is likely to fail. Knowing your audience, their interests and fears, allows you to tailor the storyline and the manner in which it is delivered. Develop a Compelling Storyline
Great storylines spark emotion and generate conversations. They draw people in and make them want to know more. Storylines have to be relevant and tap into the interest of the audience.
How do you tell a great story? Listen here.
Delivering the Story
Great stories come in many different formats (text, video, visual and voice) and a successful story is as much about the manner in which it is told, as it is about the storyline itself. Timing is also key.
Effective marketing is about developing great stories. Compelling, relevant, and delivered on a song.