The difference it delivers
Problem: GE invested big dollars into Marketo to increase revenue marketing across several business units. Then they needed help harnessing the power of their investment. They needed a solution for adoption and scale.
Magic: After we designed and built repeatable and scalable Marketo templates, we took to training the other half of GE’s Marketo system – the human half. Our approach included developing a Marketo framework consistent and dynamic enough for an experienced Marketo operator, but user-friendly enough for a novice. Then, we taught GE’s marketing staff how to use the templates with a comprehensive learning curriculum that included onsite workshops and user guide.
Result: Widespread adoption of Marketo; reduced campaign development time and shortened overall time to market.
Watch Brandon decsribe how we did it - https://vimeo.com/118850097
Problem: In 2012, the economy was finally recovering, but the news was still full of fear and caution. BNJ’s intensive analysis revealed that businesses who survived the recession were emerging stronger and more confident than ever. They were shedding their old practices and reorganizing, creating opportunities for Xerox to expand. But in a marketplace crowded with “me too” messaging, Xerox’s unique capabilities weren’t hitting home with decision makers.
Magic: BNJ positioned Xerox as a thought leader and the new voice of optimism. We developed an integrated, brand-to-demand campaign that employed an orchestrated mix of personalized emails and highly customized direct mail pieces to drive prospects to their own personalized microsite.
Results:
• $2 billion+ in pipeline • 4x increase in email performance • 20,000 new prospects • 1,000 sales appointments
Interactive, personalised infographic
Bespoke publication
Personalised content landing pages
Problem: as IBM rolled out their Smarter Counter-Fraud solution, they discovered their target audience wasn't up to speed on the rapidly expanding scope of the data fraud problem, the threat it posed to their business, and the solutions IBM offered.
Magic: Our approach raised the question of the cost of NOT fighting fraud, using data-driven insights, and paid them off with details about the strength of IBM’s Smarter Counter-Fraud solutions. A visually compelling content platform with gated assets and curated social content feeds, combined with a focused account-based marketing initiative accelerated pipeline.
Result: • 6M+ in Marketing-influenced Pipeline • 10% add-on leads through social sharing
Content hub
Thought leadership content
TAP campaign dimensional mailer