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soundbite
How easy is B2B storytelling?
Easy to do well
Difficult for lots of reasons
Which tools do you use?
Adobe PDF
PowerPoint
Uberflip or similar
Next generation tools
Don't know
What is the most challenging aspect?
Developing a good story
Creating the content
Finding the right tools
Engagement and lead generation
Measuring and improving
“After nourishment, shelter and companionship, stories are the thing we need most in the world.”
Philip Pullman, Author
“If history were taught in the form of stories, it would never be forgotten.”
Rudyard Kipling, Author
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