CSC has a strong presence in the retail market and our services help retailers to create the new retail value paradigm, where the physical store is just one of the channels through which goods, services and experiences are sold.
We understand the pressure on retailing to be an omni-channel digital customer experience, however in order for retailers to capitalise on these industry changes, they need capabilities to collect, manage and analyse the tremendous volume and variety of data which is now being generated. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalising marketing and improving the effectiveness of both the in-store and online shopping experience. However, we also understand that big data projects can be too complex, take too long to deploy and often yield less than expected. That’s why CSC offers a fully integrated and managed big data platform in an ‘as a service’ model that utilises advanced web-scale technologies to enable application developers to quickly develop, test and deploy applications that require any combination of ad hoc, batch and real-time analytics.