When asked how much of your shopping is online versus in-store, given this digital always-on world, it was surprising that 94% of consumers still rely on the high street, with only 6% of those consumers surveyed stating that they do all their shopping online. In fact, one third (33%) stated that they prefer to do all their shopping in-store. Nearly another third (32%) stated that their shopping is split 75% in-store and 25% online.