One third (33%) of consumers are familiar with and think that facial recognition technology is intrusive. Over half (56%) admit to not knowing what facial recognition technology is, and only 11% are familiar with it and find it helpful.
27% of retailers are using facial recognition technology in-store. 25% of those are using facial recognition technology in-store to get existing customers back. This rose to 59% for fashion and apparel retailers. The larger retailers (101-250 stores) use facial recognition most frequently (43%).
Nearly half (49%) of all retailers are in favour of facial recognition technology. As little as 7% felt that it was intrusive for customers. Interestingly, one quarter (25%) of retailers are using facial recognition technology to get customers back in store, which was nearly as high as engaging window displays (28%).