10 September 2015
Amy Saunders from BBN UK (Aberdeen) attended The Turing Festival, held recently in Edinburgh. The event brought together some of the best marketers from across the globe to a sold out audience of eager minds.
15 September 2015
Usefulness. Quality. Relevance. Context. Preference. All of these attributes are highly sought in successful marketing programs. But they are elusive in terms of measurement.
By: Andrea Bolyard, Team Leader, PR Group, BBN USA (Milwaukee)
On the BBN Members' Lounge
7th October 2015
I'm very excited to announce that the members' lounge now has a new media section, where we plan to publish webcasts, presentations, training and tutorial videos. There's also an area here called BBN TV, where we will share other relevant videos and media content.
6th October 2015
I'm pleased to announce that the new C-Map toolkit shared at Academy is now available for download.
The C-Map team have done an amazing job over the last few months in getting the tools refined and finalised for BBN use. The team very deservedly won Best Task Team of the Year at The Golden Bees.
2nd October 2015
The BBN Academy presentations are now available on the Members' Lounge. Please feel free to share with colleagues in your agency. Videos of the presentations will also be available soon.
30th July 2015
The latest version of the BBN Manual has additional sections and updates to Sections 4, 6 and 9.
Throughout the manual you will find a clear thread of logic; each section leads to the next, seamlessly. With it comes a real clarity of purpose and direction for BBN.