vForum 2014, BBN Australia
To celebrate VMware’s 10 years of innovation in Australia and New Zealand, M&a were given the task of delivering the company’s flagship event, vForum 2014, so it not only continued to be the premier IT event in the region, but also a huge celebration!
So we thought…what better venue to host this event than Sydney’s iconic Luna Park?
M&a was engaged to create and produce all aspects of the event under extremely tight timescales, while ensuring the seamless quality of aesthetic and logistic execution.
5 000 attendees over two days heard from a host of leading global IT professionals and were entertained at the 10th Anniversary cocktail party by Australian rock legends Wolfmother.
The VMware and M&a team then took the VForum Briefing Sessions on the road to 7 cities across 2 countries to over 2 200 attendees.
M&a played a key role in promoting and supporting the events via paid campaigns and user generated posts on Twitter and LinkedIn. Our contact centre was also pivotal for registration acquisition and attendance confirmation.
The successful execution of these events is a testimony to the tenacity, dedication, professionalism and skill set of not only the M&a events team but the entire M&a organisation.
Update! vForum 2015 just took place on 21 - 22 October at The Star Event Centre, which is part of Sydney’s major casino and entertainment complex. Another unique venue for the M&a events team to work with and create an outstanding experience for over 3 500 attendees. Keep your eye out on social for our next vForum case study.