ENGAGE
The Academy was a tremendous success and it was fantastic to see our agencies come together with one combined passion and objective. And it's that high level of engagement that makes being part of BBN so valuable, not just for the agency, but for their clients as well.
As well as providing information on key BBN updates, the program this year included presentations and workshops on a wide range of topics including new tools to support creative campaign development; a whole new revised toolbox to support contact strategy and channel planning and a new approach to sharing best practice around content, PR and social media. We also highlighted the importance of measurement and set out the key principals and ways to approach it, whether you are a large agency working on multi-million dollar accounts, an agency working locally on smaller campaigns or somewhere in-between.
On day 2 we offered a range of specialist workshops around Brand Asset Management (BAM), marketing automation, social media and PR. Two ‘Ideation Labs’ were also held, designed to provide a science-based approach to generating solutions that are 100-200% more unique and innovative than typical idea generation workshops. We used the labs and the talented minds it gathered to address some of BBN’s key business challenges, with some great successes.
The range of this year's presentations underlines the core value of BBN to bring thought-leading tools and processes to its agencies and to engage them in an international environment for 3 whole days.
On the final night everyone gathered for BBN’s long awaited Awards night. The Golden Bees have been designed to recognise all that’s great about being part of BBN. The Awards and their winners celebrated during a Gala evening worthy of the Oscars!
See the full photo gallery on Flickr