Usefulness. Quality. Relevance. Context. Preference. All of these attributes are highly sought in successful marketing programs. But they are elusive in terms of measurement.
10 September 2015
Amy Saunders from BBN UK (Aberdeen) attended The Turing Festival, held recently in Edinburgh. The event brought together some of the best marketers from across the globe to a sold out audience of eager minds.
06 September 2015
These are exciting times for Gerard van den Bogaart. In June he officially took over ownership of BBN Netherlands. At the end of 2013 Gerard made the bold move from the multinational corporation E.ON to agency.
By: published in Marketing Tribune: one of the top Dutch magazines for marketing professionals.
30 August 2015
MarTech is many things and so defining it succinctly can be pretty challenging. Rachel Kerr from BBN Australia accepts the challenge and gives us her own definition.