...in event marketing
Hybrid events are where you combine virtual and live elements and are becoming increasingly popular in the age of modern technology. This mixture is used to reach out to a wider target audience and in addition extend event legacy through online-hosted content.
Hybrid events can be treated in several ways, some companies use them for environmentally conscious reasons as others purely want to save costs or make use of interactive videos.
Some key reasons to hosting a hybrid event would be to connect main events with remote offsite locations, broadcast an event to any audience or being able to feature speakers you normally wouldn’t be able to get your hands on as well as connect multiple platforms.
Event applications have never been more popular between industry insiders and for some are the must have of 2015.
Apps not only eliminate printed materials but also serve as a tool to serve content and integrate all sorts of social media platforms. One of the biggest challenges remaining is to ensure that attendees actually download the application. Because no matter how much money and work you put into customising your application, one must incentivise the actual download of the application to ensure it is used!
In turn apps should be very user friendly, easy to use, meet the expectations and needs of your attendees and generate an easy and measurable ROI.
Tools like tweet polling and crowd campaigning have proven to be very successful ways to ensure participants download your application, as it makes them feel like their voice is being heard and they can suggest and contribute content to the event.
Here are seven good reasons to invest in an app for your next event:
Grazing stations
Everybody loves canapés, but how about a table overflowing with an assortment of flavours and aromas for your next cocktail party or networking event?
With options from antipasto, breads, cheese, fresh from the BBQ or even mixing and matching cuisines, your guests are sure to be impressed. The smorgasbord of food provides a casual way for guests to interact without the need for immediate introductions and can also provide a new level of theming.
Pairing cocktails and canapés
Miniature has been popular for a long time, but how about pairing a miniature burger with a miniature beer?
This is a new twist on a classic, taking the traditional matching of wine with your meal to a whole new level. Whether it is tacos and tequila, burgers and beer or quiche and wine, the options are endless and relatively simple to pull together.
Customisable food and beverage bars
In 2015 customisation is king, we all love when we feel like the event was made just for us. Well a customisable food bar gives each and every attendee the chance to create their own delicious concoction.
Events around the world have had doughnut decoration bars, cocktail creation bars, baked potato-filling bars…the list really does go on. What’s exciting about this is you get to create your own experience for your guests…get creative and get your guests interacting.