What makes an engaging event?
Conferences and events are where networks come to life. Existing relationships are cemented, and new discoveries made. The best events generate buzz. And a large part of that buzz is generated by speaker/audience engagement.
Let’s be honest, many of us have endured death by PowerPoint, or been made seasick by Prezi so its definitely time for a re-think. Turtl’s cloud-based Surf & Immerse experience reflects how we prefer to read, making it easier to hold an audience’s attention.
So you can now use Turtl to complete pre-event delegate marketing and share keynote speaker topics to warm up your audience prior to the day. Then on the day, keynote speakers can ask their audience to sign into the keynote they are presenting, and follow the presentation on mobile, laptop or tablet.
What’s more, the audience can participate in live polls with real time results feeding into the content as the keynote presenter speaks. This is real engagement that people enjoy and it stimulates discussion and valuable insight into the preferences of existing and future customers.
If one of your objectives is to gain a much more granular understanding of your customer’s needs and preferences, using social polls and Turtl’s individualised analytics is a great way find out what they really think!
And because Turtl makes it easy to socially share, the reach extends far beyond the room. Our CEO recently shared this Story at a B2B Marketing Conference to an audience of 200 people. We know, from the analytics that social sharing led to over 500 individual reads and 32 new leads.
Then after the event, the campaign was able to naturally extend by way of an event take-outs Story.
Shouldn’t all event marketing be engaging, seamless and measurable?