BBN Australia
Scott McCorkell is the Sydney based CEO and founder of M&a.
Considered a pioneer and an inspirational leader for IT&T Marketing in Australia, Scott brings 35 years of experience working in the Industry and has earned himself a reputation of dragging brands with little to no profile into the spotlight time and again.
Scott is a great motivator, mentor and always having a great laugh with his staff to encourage and develop the mantra that if you don’t enjoy it don’t do it! He has created a truly enviable workplace culture.
Scott has terrific problem solving skills and from a strategic point of view is quick to identify what will and won’t work in the marketplace. Scott’s experience ranges from the launch of IBM Thinkpads Systems 36/38, AS 400 to even Salesforce.com!
To list a few clients: SAS, Oracle, Siebel, HDS, Google, Autodesk, BENQ, EMC, Salesforce.com, Acer, Samsung, PayPal, Vodafone, Telstra, Fuji Xerox, Dental Care/Bupa, Cisco, Motorola, Lexus and HP etc.
With Scott’s key premise of an integrated approach is to continuously nurture and build relationships with our clients.
He knows the market and our client's audiences to get results.
Karen is managing director of M&a, based in Sydney.
1) Some personal background (career development) on you personally?
I started my career in Canada, originally in financial services, at the tender age of 13. While I was in financial services, I worked in another legal service role and learnt about various detailed processes and how to cooperate well in a workplace. In doing this I also learnt what is required to maintain a successful business and customer service skills, as I was employed in the personal trust department that was dealing with high-end services for high network individuals.
After enjoying the most electrifying time in Sydney’s history, I gained an unshakable passion for marketing and events, following my management of the Canadian Olympic team in 2000.
I graduated from Business Administration and Marketing from University of Western Sydney and my career path at M&a has seen me work in Events, Account Services, General Management and I’ve been the Managing Director since 2012.
2) Give us some background on Mccorkell & Associates’s journey since joining BBN?
We joined BBN 12 months ago, and since we joined we have collaborated on research projects and provided feedback and ideas on how BBN can evolve over the next 2-3 years. We've been working with one of BBN's recent international client acquisitions and have been delivering local projects on behalf of the client with their lead agency, BBN Germany. We look forward to working with BBN to become the world’s largest B2B agency.
3) How have you benefited from the BBN network and Vice Versa?
We’ve benefited from hearing about the philosophy and methodologies used within BBN and I believe others have benefited from learning and seeing the M&a methodology, the scale of our integrated capabilities and on our ability to assist with client engagements in Asia Pacific region.
4) What about BBN attracted you?
We decided to join BBN because of our desire to become a global agency and BBN's appetite for growing across the world appealed to us. We love the camaraderie, fellowship and collaborative nature of the BBN agencies. BBN offers M&a an opportunity to improve visibility and development at an international level.