I'm here this afternoon to talk to you about how customer data can provide the key to unlock a cultural shortcut to help your business become more customer centric. Or what people are starting to refer to as transformative marketing.
And Gareth Case has kindly made the time to join me today to bring this to life with his real experience of leading transformative marketing; first as CMO at Xchanging, a global business with 7,000 staff and £430m in sales rev p.a. Then headhunted based on his approach and now at CSC a global business with 72,000 staff and £8bn in sales rev p.a. to bring the same transformation.
Well we all know it’s tough to get the whole business behind you thinking customer first. And often achieving it involves a massive cultural change in attitudes and behaviours from the top down.
So is there an easy way to get everyone more focused on the customer?