Bringing sales and marketing \ together
Some things in business will never change. Sales and marketing alignment has always been vital to success. But today we have an opportunity to take this to another level. The first steps are to get the basics in place. Build a strong relationship with your sales team.
And when all of this is working seamlessly, introduce technology...
At Xchanging, Turtl revolutionised the sales and marketing relationship. Sales people are like magpies, and we gave them a shiny new presentation tool. They fell in love with it. So did their customers and prospects.
Then we integrated it with Marketo, our email and automation platform and drove click-through rates from 8% to 32%, dramatically impacting lead generation. We provided account-based analytics to account managers, letting them know exactly who had been reading our content, how long they read if for, which pages they we most engaged with and specifically how they answered our polls.
We then gave them access to create their own Turtl stories and presentations.
We saved more than £130K in graphic design and £18K in print costs costs in the first 12 months. We improved social sharing by 600%; website traffic went up 19%; and we increased leads from campaigns by 250%
We used the platform to create more than 200 pieces of collateral in under 12 months. Brochures, presentations, blogs, research, surveys, case studies, invitations... You name it, we turtl'd it. Why? Because every piece of content provided us with data, data which enabled us to improve content performance, understand our customers better and ultimately drive more pipeline into the business.
Now I am ready to do it all over again, only this time on a much larger scale. CSC presents an amazing opportunity.
We work with some of the world's largest brands, have a huge, global sales force and Turtl provides almost limitless opportunities for us to better understand our audience and assist sales in driving revenues that were perviously thought impossible.