Sharing credible customer data
A real time lean understanding of its actual customers and how their requirements and purchasing behaviour evolve over time.
Input on improving the individual customer experience. All of this individualised data can be captured from meaningful customer polls embedded contextually in content they value.
Key to sales, is the ability to view individualised customer data.
If this can inform the sales exec on who reads what and when, then they can use this to accelerate their pipeline and improve conversion of new business.