Let's bring sales and marketing together
Sales and marketing create actionable insight for eachother. By jointly scoping the customer journey, they share their understanding of the customer. By pooling customer data from marketing content and specific sales material, they flesh out the customer for the business as a whole.
Marketing feeds 'warmer' leads to sales through better lead scoring and understanding of how content is being read.
Individualised customer feedback provides the insight the sales exec needs to know in relation to when to communicate, what to discuss and which customers to prioritise.
The deepest silo culture is often between Sales and Marketing, but through better customer data, the potential for a collaborative and seamless partnership emerges.