[and accurate for every individual]
Bad account & contact data kills your ABM strategy.
Clean, validated data is particularly necessary for any 1-to-1 tactics (such as email, telephone outreach, direct mail and events).
Many corporate contact databases are a mess, mainly due to inconsistent data capture and purchase of poor quality lists.
There are many services available to clean up your data and enrich it with accurate details.
Learning: Ensure you're working with clean and accurate data.