You must have a personal Google profile (a.k.a. Gmail account) to create a business page. Don’t worry about creating a new one that multiple team members can use—you can always add and remove page managers later. Just choose someone who will be...
You must have a personal Google profile (a.k.a. Gmail account) to create a business page. Don’t worry about creating a new one that multiple team members can use—you can always add and remove page managers later. Just choose someone who will be actively using the account as the “owner” of the page. If you don’t have a Google account, you can click here to create one
Sign in to your Gmail account and click here to get started.
Once you reach the Create page, you’ll see three options: Storefront, Service Area, or Brand. Select the kind of business page you want to start (your school should be a brand).
If you go with a Brand page, you’ll be asked to pick the page name and enter your website address; if you pick one of the other two options, you’ll be taken to a page where you’re asked to type in the name of your business. Do so, and see if Google can find your business’s location on the map. If so, select it.
If not, go to the option that says “None of these match/Add your business.” Be sure to check the map carefully, including any old addresses, before adding your business, though, because you don’t want to end up with multiple locations and Google map results for your business.
Once you click create, you may be asked to verify the page via text or phone call.
Add information to the new page. There are lots of ways to optimise your Google+ profile, and there’s a blue progress bar on your new page to help guide you through it. You’ll need a profile picture, a cover photo, a tagline and a keyword-rich introduction. You’ll also need to include the best contact information, and links to your website and social media platforms.
After you’ve filled in the basic fields, you may see a prompt at the top of the page that you’re eligible for a custom URL. If so, be sure to take advantage of it! Otherwise, the URL of your Google+ business page will be a string of random numbers.
The final step to making your page complete: Start sharing content, engaging with other people, joining groups, and connecting with friends and colleagues.
When creating posts, it is important to use hashtags like in Facebook and Twitter so that Google can categorise your posts and you have a higher chance of showing up in search results.
Furthermore, linking back to your school's website increases your SEO links!