Four key reports show why VR is the next great medium for communication
From Oculus to PlayStation to Samsung Gear and everything in between, Bloomberg's Emily Chang reports on who's winning the headset battle.
At the Sundance Film Festival earlier this month, fans lined up for music video director Chris Milk’s new tech-driven visual installation. His startup, Vrse Inc. (pronounced verse), develops software and content for VR headsets.
The company has developed content partnerships with publishers and movie studios -- and is hoping to scale VR by making its app available for use with multiple VR products such as Oculus, Samsung Gear VR, HTC Vive, and PlayStation VR.
But Vrse is one of many companies supplying software and programming for the technology, including Jaunt VR, which raised $65 million last year from investors including Walt Disney Co.
Startup Magic Leap eclipsed $4.5 billion in market value early this month -- funded by the likes of Google, Alibaba, and Warner Bros -- with no product on the market and no plans to release a prototype (as others including Microsoft's HoloLens and Oculus Rift have done). The company has been secretive about its headset-based technology, which would use a type of light-field technology to simulate 3-D images superimposed on the real world -- providing what the company calls "mixed reality."
But you can watch the Magic Leap demo (below) -- and read more on Bloomberg Business.
See the charts in the next section!
Ultrahaptics is using clever algorithms and an array of ultrasound emitters to simulate a range of feelings: tiny bubbles bursting on your fingertips, a stream of liquid passing over your hand, the outlines of three-dimensional shapes.
Dozens of companies making everything from computer games to cars and appliances are testing the technology -- including Jagaur Land Rover, Harman and others.
Bloomberg Businessweek profiled Tom Carter, the company's 27-year-old co-founder and chief technology officer earlier this month; watch company's demo below.