The business of VR
Key data from Bloomberg and MEC predicts incredible potential
How big could VR get?
Analysts for Bloomberg Intelligence (the company's research arm) and MEC believe that VR sales will be more contingent on supply vs. demand. Their analysis and data at right shows why. And Bloomberg Business recently covered new research from Goldman Sachs that says VR is a future $80 billion market; on the following pages, you'll see the charts that caught Bloomberg Markets reporter Julie Verhage's eye.
Bloomberg Intelligence Outlook
Initially, Oculus will be targeted to hardcore PC gamers. Facebook has downplayed expectations, and sales may depend more on supply than demand.
-- Bloomberg Intelligence
MEC Consumer Pulse
51% of 18-34 year-olds willing to purchase a product/service after experiencing it through VR/AR.
-- MEC Consumer Pulse
1. Slower adoption, big potential
"We continue to believe that VR/AR is poised to be the next computing platform. And like the transition from desktop to mobile, it will be disruptive."
--Goldman Sachs Global Investment Research
2. Market size depends on uptake
3. Virtual reality could be used for these functions
Read more on Bloomberg Business>>
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