Rock star analysts creating content marketing assets:
Catherine Hutt
IBM and Zerolight whitepaper focused on the convergence of customer experience, retail and virtual/augmented reality in the automotive space.
See Catherine's work here or click here on her Linkedin profile
http://www.prnewswire.com/news-releases/car-retail-the-3d-revolution-is-here-and-now-300138642.html
Martyn Briggs
"Congestion already stifles the global economy by an estimated 2% of GDP per year, and air pollution causes in excess of 7 million deaths per year as a result of air pollution exposure"
See an example of Martyn's work here or click on his Linkedin profile
http://www.hitachi.eu/en/sib/whitepapers/
Charlie Whelan
Improving profitability, improving customer loyalty, improving Lives.
Why focusing on the supply chain is the key to growing customer relationships and winning in today’s healthcare environment
See Charlie's whitepaper here or click on his Linkedin profile
http://fedex-iwp.frost.com/
Lawrence Lundy
Award Winning campaign titled, Understanding tomorrow's traveller, and aided airlines in better understanding, preparing for and catering to emerging traveller segments. Amadeus harnessed this valuable information in its campaign, Future Traveller Tribes 2030, which recently won the B2B marketing award for best monthly campaign.