Development

Areas

What percentage of sales pipeline does your marketing team plan to contribute to in 2016?

8% of sales teams are being fed an enviable 25 - 39% of their pipeline from marketing. 4% at greater than 50% owe their marketing team a surf and turf dinner (every night). However, 38% of marketers are at risk of walking the plank, unable to demonstrate how they contribute to the top line!

"Better contextualise leads for sales, show why certain leads are worth converting to increase the sales conversion of marketing leads"

Want to take the survey yourself?The full survey will go to market later in April - click here to take it now, you will receive the full results.