are made not born
Frederick Taylor bought us the theme of efficiency and was the force behind the traditional hierarchical structures we see in today's work place.
Smart Working challenges traditional structures and operating models and works with you to architect nimble structures, flexible sourcing and practices which increase the ability of your marketing team to collaborate across silos and demonstrate their effect on performance.
With so many moving parts in today's marketing environment with un precedented speed and complexity, adaptability, not efficiency, must become a core competency. We provide expertise which audits, designs and mobilises new models and ways of working to meet these demands.
We help you build the right marketing teams, partners and working practices which mobilise creativity, problem solving and innovation.
The Muller brand underwent a marketing capability overhaul resulting in their brand moving from #5 in 2012 to #1 in 2014 as voted by retailers. They developed 100 new products in 2014 versus 20 in 2012 and for the marketing team their job satisfaction increased by 22% and pride in the brand by 19%.
SCA won the UK's Marketing Society Award in 2015 for the development of their marketing capability, creating a global platform for their brand which ultimately resulted in a saving of Euro4.5m in development, planning and production costs.
Marketing teams recognised for their contribution to the performance of the business are also where great talent wants to work. We help you establish a well choreographed environment to remove barriers to high performance such as unproductive meetings, operational do-overs, poor prioritisation, procrastination and lack of delegation.
