Doug Kessler on making your content marketing 9,400 times more effective

How Mojo Makes Your Content Marketing 9,400 Times More EffectiveDoug Kessler, Co-founder & Creative Director, Velocity PartnersMojo = Confidence x Attitude x EnergyDoug Kessler, Creative Director and Co-Founder of Velocity Partners delivered a brilliant webinar for Curata on Tuesday. If you were unfortunate to have missed it see his introductory summary in the Content Marketing Forum.

Mogo takes a stand. Mojo gives a shit. Mojo earns people’s attention – then rewards it.

Doug is just downright engaging, his ability to play with words genius, he’s authentic to the core and has you thinking ‘Ah, but of course!’

The old B2B voice is dead: it was stiff, serious, uniform, formal, dull ‘me,me, me’

With a laugh out loud delivery his webinar took the audience through a singular key ingredient to writing truly stunning content, content that works ... and that’s Mojo.

Mojo comes from writing with confidence and passion and belief, with a bit of attitude and lots of energy. To write with Mojo you have to aim high, write for a real person, ‘surprise me’, say less and be honest.Something we can all achieve if we give it a bit (well a lot really) of confidence, honesty and passion. Doug’s work is a perfect example. He’s got Mojo.