Valeria Maltoni - how not to kill a conversation

How not to Kill a ConversationValeria Maltoni, StrategistImpact of wordsIn Valeria Maltoni’s blog ‘How not to kill a conversation’ she reminds us of the power of good conversation. Of positive conversation. And the purpose of it.

Conversation has a broader meaning and application in business and it can be a powerful ally when designing strategy and implementing it. We can design conversations of impact.

Engaging with others, reaching out and inspiring emotion can be a very powerful thing. Her reference to Martin Luther King’s speech ‘I have a dream’ sums this up perfectly. He painted a picture, told a story and incited emotion and change.Following what is said with actions that are genuinely in support makes the conversation truly authentic.

Nothing kills a current or subsequent conversation faster than deceit

Conversation in business should not just be about words spewed forth to promote the brand but should open up dialogue across all channels.And dialogue always involves two or more parties. Dialogue involves listening as much as talking.

Most of us do look forward to the experience of having the conversation. When we match our words to intent and make them count, we can count on good conversations.