Change your story, change your world
It’s known that information delivered as a story is more persuasive than its rational counterpart.
Yet when it comes to business, people slip into a cold world of logic in an attempt to persuade. Logic may make a point difficult to argue against, but it seldom moves people to action.
A story however, has the ability to be memorable, convey emotion and be easily shareable, which is important as most buying decisions are made at an emotional level.
David Sloly starts his TedxBristol talk with a story of his own. In the mid 90’s Sloly started his dream job as a radio journalist, but 5 hours later he was fired, see the talk to find out why. It turned out to be his big break!
David has built an exciting career out of storytelling, which has taken him around the world and into the boardrooms of Google, Virgin and Dell to help them reconnect with their purpose. In 2015 he released his book ‘Why You Need a Business Story and How To Create It’ that includes a unique five-step process to enable anyone to create stories.
