All summed up

in Curata's infographic

Content Marketing Predictions 2016CurataIn a nutshell Curata asked 25 of the most influential content marketers for their thoughts for what lies ahead in 2016.They've created a nifty infographic which we rather liked. See below for a couple of takes from their findings. For the whole infographic and yet further predictions from the likes of Anne Hadley and Doug Kessler see the full article in Curata's Content Marketing Forum.

“Interactive content will play an important role in content marketing as we strive for greater engagement and to keep visitors on our site.”

Ian Cleary, Founder, RazorSocial

“Brands will integrate content more efficiently in paid, earned and owned channels to deliver better user experiences.”

Pam Didner, Global Content Marketing

“In 2016, B2B marketers will stop, take a breath and get to truly know their audiences before launching content marketing programs that will now be more relevant and compelling due to that knowledge.”

Ardath Albee, B2B Marketing Strategist

Which will be most important to you in 2016?

Measurement/ROI of content
Content creation and curation
Distribution of content
Increased budget for content marketing
Content marketing's standing within the business

Thank you for reading. And here's wishing you a content rich 2016!