Digital is integral

“Digital marketing is now marketing in a digital world." Yvonne Genovese, group Vice President, Gartner

All brands make storiesDigital offers new ways New data New customersRokenbokSells high end construction toys
80% sales from specialist toy store demos, 20% word of mouth Then recession and online growth strangled brick and mortar stores. So now Rokenbok tell a story Instore demos became storytelling videos

Then invite people to share storiesRokenbokkers, like DiROKter and ROKet Girl, contribute too

And exploit digital dataRokenbok made demos and 'word of mouth' digital. And is now an e-commerce, not retail, business