Understanding 'real \ time behaviour'

Case study: Oracle

The challenge

Create stand-out and drive engagement among multi-layered B2B audiences, in different geographies

Identify and capture real-time behavioural insight to inform follow-up communications

Analyse and report on “sales ready” qualified leads for each local market

Use behavioural insight to inform every next interaction.

The approach

Apply our understanding of how complex information is reviewed and absorbed

Use digital innovation to shape the user experience

Ensure interaction, comment and sharing are integral to the story

The results