From content UX

to overall content experience

Enhanced content experience
Good Content
Objective driven Based on customer insight
Good reading UX further enhances:
EngagementBrand affinity

And engaging content also delivers data

June 2015, B2BM Summit

2781 readers

505 answered this poll:

Which tools do you use?

Which tools do you use?

From a sample of 500, of people likely to be involved in B2B Marketing

8% are using 'next gen tools'

7% don't know what's being used....

Moving beyond what people tell us
Analytics: What people really read
(not what they say they do)
Artificial intelligence

IBM Cloud's 'Watson'