Audience insight with Turtl's page-by- page analytics
The Telegraph is looking to stimulate higher-performing lead generation with digital content across travel and news stories.
This brochure showcased 13 wildly different tours ranging from Iran by Train alongside Michael Portillo to a Six Nations Rugby weekend in Dublin.
Turtl's page-by-page analytics allowed the travel team to understand and follow up with relevant content to the different reader segments in the story and also provided links and phone numbers to allow people to book holidays direct from the content.
Please click the image to read the story.
Turtl makes it simple to deliver cut-through in social as well as impact on websites. Every Turtl story automatically generates an image, content teaser and url link and is socially shareable. Perfect for travel, where social is a major channel for information, news and reviews on travel and holidays.