Using Turtl for new lead generation in social
The Economist is a leading publisher and content provider, respected for providing intelligent news, commentary and insight.
The Economist team drive revenue through subscription with striking advertising and unexpected stories. Email, website and social are all powerful channels.
However Millenials are a 'difficult' audience to crack yet essential to deliver: they will be 75% of the workforce by 2025.
Digital advertising in social sites, a preferred channel for this group for news and views, is driving new subscription and performance on read times.
This particular Story capitalised on high interest on social for World Oceans' Day. Turtl's socially shareable features also extend the reach of the campaign beyond the paid for audience. People on social media like to share content that they like themselves. And Turtl also optimises beautifully for mobile, the device of choice for this channel.
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