Brand rejuvenation with Turtl's dynamic content experience
AIMA stands for the Alternative Investment Management Association,
which represents alternative asset managers across the globe.
In October 2016 the brand relaunched. The quarterly flagship newsletter 'The AIMA Journal' was an essential part of the redesign. Turtl's platform guaranteed an interactive, dynamic reading experience, shifting how readers engaged both with the content - and the brand.
Sent to 12,000 AIMA members, prospects and fund investors in over 50 countries, 78% of readers polled prefer the relaunched Turtl newsletter.
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