Generating 20% sign up from socially shared content
Mind launched the Workplace Wellbeing Index in 2016 to cement their expertise in this area and help employers promote mentally healthy work environments.
Turtl's smart tools allowed the in-house team to create very professional content for this audience.
Unique publish features encouraged clickthrough to the interactive Story across the 3 main 'professional' channels: Twitter, LinkedIn and email. The content delivered 20% new sign up in social alone.§
Please click the image to read the story.