Mind, a Turtl and the Workplace Wellbeing Index
Mind launched the Workplace Wellbeing Index in 2016 to highlight increased levels of stress in the workplace, related mental health problems and Mind's valuable expertise in this area. Fees charged for participating in the Index will help Mind to ensure no one has to face a mental health problem alone. The campaign had 2 objectives: 1 Create awareness of the Index. 2 Build the contact list.
Creating content cut through in cluttered workplace channels.
1 Impactful content that resonated well with the professional audience. 2 Understanding via analytics of how content was working with customers 3 Demonstrable ROI and results in social - 20% lead capture within the Turtl story from socially shared content
For 70 years, Mind has been committed to making sure that everyone experiencing a mental health problem can access the support they need and is treated with the respect they deserve. Through public campaigns, influencing decision makers and the services local Minds deliver in communities across England and Wales, they have touched millions of lives. Mind’s president is Stephen Fry, who actively works to promote the cause on behalf of the charity.