The Workplace Wellbeing Index - the role of content
Launch the Workplace Wellbeing Index to solidify and raise vital funds from Mind's expertise in this field.
Employers are indexed as Gold (Achieving Excellence), Silver (Achieving Impact), Bronze (Achieving Change) or Committed to action and offered appropriate advice.
The Index holds commercial advantage: it improves employer and consumer brand attractiveness, especially to Millenials (75% of the workforce by 2020). This group prioritises a good working environment and employers who invest in the working environment.
Workplace managers and professionals responsible for employee well being.
Build awareness of Workplace Wellbeing Index. Rapidly build the contact list, critical to takeup of the Index.
Twitter and LinkedIn were ideal media to capture readers actively interested in workplace content and generate new leads. Email was also used to engage existing contacts.
To deliver cut through and feedback in these crowded media, Mind created content in Turtl.
Turtl automatically structures content to deliver the optimal digital reading experience, powering highly interactive, socially shareable, impactful content creation. Editor tools are so easy that creation and updates can move in house. Turt delivers Impactful distribution via mail, website and especially social. Story links auto generate social cards in Twitter, animated gifs improve clickthrough in email, content intelligently adjusts for mobile formats. Lead capture events mid-story generate sign up at the point when readers are most engaged with content and demonstrate direct ROI from social.