How working in Turtl enhanced story performance
The story is a value-exchange piece, trading valuable content for names.
The story highlights the link between staff wellbeing, motivation and business performance. It offers advice, celebrates positive employer practices and provides valuable guidance on achieving more mentally healthy workplaces - and practical advice on supporting staff with mental health problems.
Mind's story - click the image to see the full content
Mentally Healthy Workplaces was posted three times between June and December 2016 on Mind's Twitter account and LinkedIn home page with positive comment and feedback each time.
Using Turtl's analytics, Mind demonstrated for the first time direct ROI from social. With almost 800 reads and 29 shares, 147 new subscribers were added to the contact list - data captured directly from the content.
The sign up feature and readership analytics proved the direct impact of the delivering the content in Turtl and generated valuable new contacts.
Following this success, Mind now creates the Mind@work quarterly newsletter in Turtl and are creating new training and consultancy programmes with Turtl too.
To learn more about Turtl's smart content platform, our unique Surf and Immerse experience and how our page-by-page analytics create insight, agility and better performing content, please contact Ben McGill, Business Development Director: E-mail: Ben.McGill@turtl.co Mobile: + 44 (0)7971 484373 Twitter: @turtlben LinkedIn: uk.linkedin.com/in/benmcgill